Social Media Marketing, To increase brand awareness and traffic , entrepreneurs or individuals try to do online. Of course, by venturing into online business, business people must develop an online marketing.
The significant increase in internet users today makes digital marketing a powerful weapon for marketing products.
Well, one way that is now generating quite a lot of conversions in digital marketing is social media marketing.
To do social media marketing, you need social media for your business. Then, do you already know the meaning of social media marketing? In this article, we will explain more fully about the meaning of social media marketing strategy. Come on, see!
What is Social Media Marketing?
Social media marketing is a form of digital marketing that uses social media and websites to market business products or services through paid and organic means.
This marketing can interact directly with customers, resolve questions and complaints, announce new products and services, get feedback and recommendations, and build a customer community.
Social media marketing will involve several activities, such as building a presence on social networks, spreading brand awareness, engaging customers through uploaded content and increasing ROI (Return on Investment), driving traffic to websites, and so on.
platform social media marketing is also important. This is because it relates to the suitability of the target market that has been made. Thus, the success of the marketing strategy that has been made will be related to the social media marketing used.
Business development requires strong data analysis from social media marketing . Data analysis is carried out, such as analysis of engagement and reach, target market, and so on. It would be nice to run social media marketing to be able to integrate big data management.
Understanding Social Media Marketing According to Experts
So that it is not only based on assumptions, here are the definitions according to experts:
1. Susan Gunelius
Using tools from websites for social blogging, microblogging, social networking, social bookmarking, and content sharing, Susan Gunelius defines social media marketing as a type of direct marketing or indirect marketing that is used to increase awareness, recognition, memory, and action for brands, businesses, products, or people.
2. Tamar Weinberg
According to Tamar Weinberg, the notion of social media marketing is a process that encourages individuals to do marketing through their websitesmarketing channels online. In addition, social media marketing to communicate with the community has the opportunity to do marketing rather than through conventional advertising channels.
3. Tract L. Tuten
According to Tract L. Tuten, the meaning of social media marketing promotion online that uses the cultural background of the social community.
4. Hubspot
According to Hubspot, the notion of social media marketing is the action of content creation. This content is used to attract the attention customers of potential social media.
5. Neil Patel
According to Neil Patel, the meaning of social media marketing is the process of attracting the attention of people or individuals to be interested and bound by the content presented.
From the opinion above, the concept of social media marketing is closely related to promotional efforts and increasing brand awareness in the business.
Why is Social Media Marketing Important?
In the era of the digital ecosystem as it is now, social media has a massive influence on people’s lives in the world. Marketing strategies that use social media are considered a powerful way to reach various potential customers with various age ranges. Here are the reasons why social media marketing is important.
1. Increasing Brand Awareness
Brand awareness is a consumer or potential customer of a business who immediately recognizes and remembers a brand, even if only by looking at the logo, image, color, or product samples.
The beginning of them being able to recognize the product or service being promoted is by glancing at the product uploaded on social media. Because the product is uploaded continuously makes them start to pay attention and even be interested in buying and using the product.
2. Increasing User Engagement
The more potential customers or customers who begin to know and pay attention to the brand or product of the business being run, the impactis that more customers can be obtained.
There is interaction with potential customers or customers through content uploaded on social media so as to increase user engagement.
3. Knowing the Competitive Promotion Strategy
Currently, social media is no stranger to the public, so many business people are switching to using social media to market their products or services.
By using social media, it will be easier to learn about competitors’ promotion strategies and the product innovations they will issue.
4. Knowing Customer Responses to Products
The use of social media marketing in business to find out customer responses to products that are being sold. This response can be in the form of feedback, comments, or surveys.
In Social Media Marketing Strategies
general, there are several social media marketing that you can apply. The explanation is as follows:
1. Conduct Social Media
It is very necessary to research and audit social media evaluation when you want to create interesting content for customers. You can also determine strategic defense and attack in promoting your business on social media.
2. Establish Social Media Marketing Metrics
The result of you doing research and auditing social media evaluations is getting complete and valid data. This data will be processed to determine social media marketing metrics.
Social media marketing metrics are data used to measure and determine the success of marketing using social media. In general, measurements use the help of tools, such as Google Analytics.
3. Study the Target Market Customer
Look at the tastes of customer or audience.tastes Customer can be a benchmark for the suitability of the product you make.
By mapping customer, you can create interesting content to upload on social media. If the uploaded content matches the customer, engagement will be even greater.
4. Determine the Target Platform
Determine the platform to sell your product. Each platform has its own features. Of course this will affect the presentation of content.
5. Create Interesting Content
Creating product content that attracts customers will result in increased engagement and sharing. Interesting content, getting people to buy and use the promoted product.
Before creating interesting content, you must do your research first. Find out what content customers and what types of content they like the most.
6. Cooperation with Influencers
Social media influencers are people who have social media accounts with large numbers of followers and have the ability to influence their followersto use the products they promote.
Look for influencers who match and represent the product to be promoted. Each influencer has different rates depending on the number of followers and engagement generated.
7. Schedule Content Upload Time
Arrange the right time to promote the product, so that later many people will see your product on social media.
8. Take advantage Ads (Ads)
You can also take advantage of ads (advertising) services on each of the social media platforms. This aims to increase reach of your social media uploads.
There are several social media that provide advertising services, such as Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads.
9. Evaluation and Controlling
Every content uploaded on social media will certainly produce accurate data. This data can be used for evaluation and controlling in the future.
From this evaluation, you will be able to study the pattern of customersso that you can carry out some appropriate strategies for the next promotion.
Popular Social Media Platforms Social
media is a relatively new technology, so its popularity and platforms are constantly changing. Here are some of the popular platforms used by adults, including:
Facebook: 69%
Instagram: 37%
Pinterest: 28%
LinkedIn: 27%
Snapchat: 24%
Twitter: 22%
WhatsApp: 20%
Reddit: 11%
If you’re just starting out using social media marketing in your business, you should not use all the platforms above.
The social media platform used for the business depends on the marketing being carried out.strategies marketing will work better on certain platforms. This is because there are demographic differences between platforms.
Examples of Social Media Marketing
Now, it’s getting more and more exciting about discussing marketing in the media this time, isn’t it? Surely you are curious about examples of social media marketing that are often used. Here, we will take some examples of social media marketing from various social media platforms such as Instagram, Facebook, Youtube, to Twitter of course with various commonly used formats. The many ad kinds are as follows::
- Video Ads Youtube Video
- Ads Instagram
- Image Ads Facebook Image
- Ads Video Twitter Ads
Benefits of Social Media Marketing
offers huge benefits for brands. The following are the benefits that can be obtained when a business uses social media marketing.
1. Being Top of Mind
In today’s era, most people are immersed in a sea of information so they have FOMO (Fear of Missing Out) or fear of missing out on information.
Content that is presented regularly and interestingly will always be remembered for them.
2. Get New Content Ideas
Information used wisely can be profitable. With the help of social media, you can get new content ideas through news, updates, content from competitors, and so on. To create brand awareness, brands rely on news and references in creating content that customers.
Ways to get content ideas and increase engagement through crowdsourcing.
Reputation Management Online
Never ignore feedback, questions, or complaints. Proactive use of social media will lead to excellent customer service and engagement.
4. Ads Expanded Paid
Social media platforms are capable of running paid ads with precise targeting.segment customer so that your product is in demand and bought by them.
5. Effective Income Generating Social Media
Currently, social media is the most powerful means of marketing products for sale. With the help of paid advertising, the reach or reach of product promotions becomes wider and in accordance with the intended target market. It’s not impossible that in the future social media will be a very effective income generator for your business.
Conclusion
Social media marketing is the concept of promoting products or services with social media platforms so that the process of branding and product promotion can be in accordance with the target market. Social media marketing can be done on all social media platforms.
In addition to social media marketing and strategy, you also need a social media plan. Social media plan is very important to build and strengthen brand organically. You can create a content plan or content calendar and upload it on social media consistently. This is because the priority of building brand awareness on social media is uploading content consistently.
You can also identify your target audience by creating a social media plan. Once you understand your target audience, you can create a content strategy that appeals to your audience. In addition, the social media plan helps you to know the competitors in your business, so that you will understand the position of your brand with your business competitors.
When you have a business, of course you need an application that can help all your business operations. The majoo application is the right choice to help the business operations that you are running. You can take advantage of the POS (Point of Sales) feature of the Majoo application to implement an omnichannel strategy.
strategy omnichannel is the integration and cooperation between the various channels used by the company in interacting with customers. The integration of POS features with an omnichannel has several advantages, such as inventory can be accessed centrally, can optimize the sales process, create personalized programs and offers.